Of Highest Vibrations

The Business:

A social account that focuses on new-age spiritualism.

The Ask:

1. Branding
   The client wanted gradient backgrounds with a light color scheme (for social use) in addition to a custom brand identity.

The Process:

1. Design Clarity Reading
   The first step in my branding process is to receive divine guidance by connecting to Spirit.
   In the Design Clarity Reading for Of Highest Vibrations, we received the following messages:

   • Adjectives: “temple,” regal, Hawaiian

   • Colors: teal, butter yellow, amber, and soft rose

   • Visuals: transparent waterfalls, jars of water, rainbows

   • Typeface: serif

   • Areas to focus on: Retreats, rituals, ceremonies

2. Brand Colors
   Light dreamy colors (for backgrounds), Hawaiian Teal (logo + pops for call to actions), and Instagram brown (for text).

3. Logo Design
   Silhouette of the business owner, in seated meditation, with rainbow aura and sparkles.

4. Typography
   Fonts were selected that alluded to Roman goddesses.

5. Brand Visuals
   Stock imagery of lush waterfalls, water ripples, and jars of water.